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September 17, 2008 We are busy working on our new site, launching soon!

We have been working hard on our new site refresh. We hope to launch soon - keep checking back.

January 18, 2008 Saforian redesigns Handwriting Without Tears®

We are proud to launch the redesigned site for Handwriting Without Tears — one of the leading programs to help children develop good handwriting skills.

Saforian helped HWT reorganize their content architecture into more useful topical and audience-based navigation sections. The new design makes the web site more usable, and is fully incorporated with their existing ecommerce sites. This single integrated solution improves the overall user experience for customers and general visitors alike.

The new web site is built on the Drupal CMS to allow for multiple content authors and simplified publishing. Search engine optimization has been significantly improved by the use of clean URLs and semantic HTML. See for yourself why HWT makes great products to help children of all ages.

September 21, 2007 backup.com Homepage Enhanced for SEO

Saforian recently helped SwapDrive design and develop a new homepage for backup.com. Our new interface clarifies their sales message using an innovative and creative design. The homepage is also interactive—randomized and dynamically rotating testimonials allow for more content upfront instead of requiring users to drill-down to additional pages. As with all of Saforian’s work, client-side coding was produced using semantic HTML and progressively enhanced scripts to make the page accessible to keyboard navigation and assistive technologies.

Although backup.com’s latest web site that Saforian designed has been live for a year, we work under the philosophy that sites are never one-time creations to be left to stagnate. Our design methodology is cyclical; after launch, the creation process begins again. This includes gathering feedback for the new interface and analysis of areas that can be enhanced. Search engine optimization (SEO) plays a key role in this process because popular keywords and click-through goals change often. backup.com’s new homepage is just one example of Saforian’s effort to continuously improve our client’s impact on their visitors.

May 30, 2007 Now we're cooking [with Chef Roberto Donna]

Saforian's purpose is to help our clients enhance communication with their customers. To build upon this goal, we recently helped two of our clients launch personalized blogs.

The Roberto Donna blog for the famous chef of Bebo Trattoria and Galileo restaurants in the Washington, DC area will allow him to share cooking techniques, thoughts on Italian cuisine, and respond to newspaper restaurant critiques that don't have the facts right.

The Ski Blog for our recently launched Wagner Custom Skis and Snowboards site will provide news on Pete Wagner's unique manufacturing process and events around the Telluride, Colorado area.

May 9, 2007 Saforian supplies the icing for the Great American Bake Sale

Share Our Strength — a non-profit organization leading the fight to prevent childhood hunger in America — selected Saforian to design and code their Great American Bake Sale initiative.

Saforian worked closely with SOS to establish a clean navigation structure and engaging visual design that highlights the content with a tasteful flair. HTML templates were created with accessibility, web standards, and CMS back-end integration in mind.

Saforian is proud to help SOS in their bake sale initiative to end childhood hunger. Learn how you can participate — it's for a great cause.

February 15, 2007 Benchmark Ideas web site now more search engine optimized

Benchmark, a Cincinnati, Ohio ad agency that creates marketing and design solutions came to Saforian looking to improve the search engine ranking and accessibility of their site. We helped optimize and create web standards-based code to improve load times and overall performance. The site now is more scannable by search engines and usable to assistive technologies such as screen readers.